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NEWS & PRESS

April 12, 2002

GREENLAND, NH, April 12 /PRNewswire/ - Bauer Hockey, the National Hockey League (NHL) and up-and-coming band Earshot team up to create 'The Power of Bauer', a fast-paced, intense hockey commercial that demonstrates Bauer's innovation in the industry with more than 70 years of experience delivering head-to-toe equipment for hockey players around the world. The commercial, which began airing last week and runs throughout the NHL playoffs, marks Bauer's entry back into TV advertising after a two-year absence. The Bauer image spot, created by NHL Productions for Bauer, consists of 30 seconds of hard-rock music, 3-D digital...

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Earshot Band